Gorgias 2023

The goal was to create a stable, neutral brand foundation that the incoming Head of Design could build upon in alignment with the board’s vision. This involved extending the design approach used for the pricing page, developed by the product design team, across all digital assets and the whole website. The challenge lay in working within restricted design parameters, with limited color options (pink and blue) to mix and match.

In addition to revamping the website, landing pages, digital campaigns, newsletters, and graphic assets, I created animated product illustrations to showcase functionalities. These animations played a key role in simplifying and effectively communicating intricate product features to users.Collaborating closely with the growth team, we deployed acquisition funnels and conversion-optimized blocks, in order to drive improvements in conversion rates.