Akimbo

Working closely with the co-founder, we redesigned and optimized key areas, including the navigation, homepage, product pages, Hub, case studies, and acquisition funnel. Across these pages, we refined layouts to better showcase features and benefits, enhancing the overall user experience.

To improve the acquisition funnel, we restructured the flow to provide more context, reducing pre-funnel drop-offs. Additionally, I collaborated on creating animated assets for ads and the website to make the experience more attention-grabbing and visually dynamic.