Fromanother.love

The goal was to create an experiential portfolio despite limited resources, including no 3D assets/copy, all while the client’s brand was still being developed. These challenges were met by delivering a conceptual and functional first version that included a backend, empowering the client to iterate and update assets independently. Inspired by the dreamlike "Blue Dream" scene from Aladdin (2019), the design conveyed a magical, mystical atmosphere, representing a world apart.

The main CTA took the form of a keyhole, symbolizing access to their services—an idea later evolved into a loading screen featuring a key in their V2. The portfolio offered unique interactive experiences, including dual project views, and a dedicated lab section. Technically, the biggest challenge was optimizing performance, as the use of blur effects slowed the user experience on Safari and IE11. By streamlining the design and optimizing assets, we reduced load times and ensured a smoother, more engaging user experience.