Sami

I collaborated with developers, marketers, and the founder on multiple projects to redefine the brand image, aligning it with Sami's dynamic, user-friendly, and collaborative vision. For the brand, we aimed for a warm, dynamic, and vibrant identity while preserving the core essence of Sami’s DNA—the brand’s signature linear style.

Initially, we considered introducing a mascot but ultimately opted for a simpler approach centered around the theme of decarbonization. Our efforts focused on optimizing every aspect—from thoughtful feature design and streamlined user paths to asset efficiency and integration. This ensured fast-loading pages and minimized CO2 emissions, reducing the environmental impact of the servers.