Chance

Within the design team, I worked alongside two other designers to transform the MVP from a desktop-only product into a seamless, multi-platform experience with user profiles reflecting individual progress. In collaboration with the VP of Marketing I helped redefine the brand’s positioning to emphasize trust and personalized support.

The focus shifted from promoting a life revolution to emphasizing attentive listening and personalized guidance, reinforcing a sense of security for users. Later, I fully joined the marketing team to optimize key assets, including the website, landing pages, campaigns, ads, and lead magnets, driving consistent growth of over 10% per month.